Shell Becomes Official Fuel Provider for Car and Driver, Road & Track and Cycle World Magazines
Aug 25, 2009

Following the recognition Shell received by being named the Top Gasoline Brand in the 2009 Popular Mechanics Reader's Choice Awards, Shell has formalized an agreement with Hachette Filipacchi Media U.S. (HFM), naming Shell the official fuel provider for Car and Driver, Road & Track and Cycle World magazines. As part of the alliance, all cars, trucks and motorcycles that undergo vehicle testing in the U.S. will be fueled exclusively by Shell.

Beginning in September 2009, the program will provide brand exposure for Shell Nitrogen Enriched Gasolines, including Shell V-Power, across the three magazines' print, online, and radio platforms - reaching a combined monthly audience of over 19 million consumers and brand advocates.